As data becomes increasingly central to how modern organizations operate, the demand for third-party data recovery services is climbing fast—particularly among IT channel businesses and resellers.
A recent study conducted by Kroll Ontrack, a global leader in data recovery, highlights this trend, showing that 81% of IT resellers have seen growing demand for data recovery support. For companies aiming to meet evolving client needs while expanding their own offerings, this presents a golden opportunity.
Why Data Recovery Is Now a Core Offering
Over the past decade, data has evolved from a passive asset to a mission-critical tool. Businesses rely on data to:
- Monitor performance
- Improve operational efficiency
- Understand customer behavior
- Drive revenue-generating decisions
As a result, data loss is no longer just an IT issue—it’s a business risk. From ransomware attacks and hardware failures to human error, the reasons behind data loss are vast and growing. Businesses need trusted recovery solutions, and often, they turn to their existing IT vendors and resellers for help.
A Profitable Addition to Your Service Portfolio
The Kroll Ontrack survey revealed another compelling stat:
93% of clients who used data recovery services went on to purchase additional products or services.
This reinforces the idea that data recovery is a gateway offering—a chance for resellers to demonstrate technical capability, earn trust, and secure long-term clients.
“It’s very positive that reseller partners can increase overall sales from providing data recovery services,”
— Paul Le Messurier, Programme & Operations Manager, Kroll Ontrack
By addressing a pressing need—lost data—resellers can establish themselves as critical problem-solvers within their client ecosystems.
Turning Technical Support Into Customer Loyalty
The benefits of offering recovery services go beyond just immediate revenue:
- 77% of businesses surveyed said offering data recovery services increased customer loyalty
- Clients appreciate having one reliable provider they can trust during a crisis
- Recovery services create a stronger emotional connection between the client and the service provider
In high-stakes situations, businesses remember who helped them recover. That trust often translates into repeat business, upselling opportunities, and long-term contracts.
Integrating Data Recovery With Your Existing Services
Most IT resellers already provide solutions like:
- IT infrastructure setup
- Hardware & software procurement
- Managed services
- Cloud migration and storage
Adding data recovery services complements these existing offerings perfectly, especially as companies prioritize data protection, backup solutions, and cybersecurity resilience.
You don’t necessarily need to build an in-house recovery lab. Many resellers are now partnering with established third-party data recovery firms, white-labeling those services, or reselling them as value-added solutions.
Conclusion: Positioning for the Future
As data continues to grow in volume and value, its protection and recovery will remain top priorities for businesses of all sizes. For IT resellers, this represents a unique moment to:
- Expand revenue streams
- Deepen customer relationships
- Position themselves as full-spectrum data partners
By proactively offering third-party data recovery services, resellers don’t just solve technical issues—they build lasting trust and strengthen their long-term business resilience.
About the Author
